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What's Involved In Developing A Business' Tactical Strategy?

In business, you need to have both a strategy and tactics that you can action. But wait, aren’t these the same thing? No, not so much the same thing as two sides of the same coin. Let’s take a look at what they are.


This is an action plan that you can take forward to achieve a final goal, this goal is typically something long-term that you have to work towards.


While the strategy is how you will achieve your long-term goal, the tactics are the individual steps you will take. In other words, what steps will you take to achieve the actions outlined in the strategy.

In other words, if you’re relying on strategy alone, you’re planning where you want to be without having actionable steps you can take to get there.

Strategy vs Tactics Example

If your company is looking to improve the quality of candidates hired for a web development role, you might have something like the following:

  • Strategy - Develop repeatable evaluation criteria for hiring the right web developer.
  • Tactics - Narrow down the specific qualities the company is looking for in a web developer, conduct interviews based on these specific qualities, and train interviewers to look for the qualities being assessed.

How to carry out tactical strategising

Once you have a strategic plan in place, you will need to develop the tactics which will help you realise your goals.

When developing your tactics, keep the following questions in mind:

  • Is there a timeline for these goals?
  • Are there any local conditions we can capitalise on?
  • Are there any additional tools required to achieve the objective?
  • What specific outcomes will achieve the intended outcome?

If your tactics aren’t able to answer these questions, you may need to re-think your plans.

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