You've set up a business, what next?
You've just formed your business and got the Certificate of Incorporation. Congratulations. Now where do you go?
There are a few things you will have to do before you can start fully trading as your new business. These things can seem to be a bit long winded and complicated but they're worth it in the long run.
1. Write your business plan
A good business plan is the makings of a good business. There's no doubt that you already have an idea of what to include in it. But you still need to have it down on paper and formatted in a way that makes sense to you, the business and anyone else that may have to read it.
You may want to consider using a template such as this one from The Prince's Trust* There are plenty of online tools such as this to help you and your business.
Your business plan should be to the point and not go off on a tangent. This could actually harm your business if you talk too much about things that are not important. This is due to the fact that any potential investors that look over your business plan will get confused and will not see the true potential of your business.
2. Your logo
Your logo is as important as your business' name. It's how members of the public and your potential customers will know your business and be able to set you aside from the competition.
Because of this it is important that your logo says everything about the business that you want it to say. If your business is professional you want a logo that's professional, however if you're running a nursery for example, then you want a logo that's not all corporate and serious. You logo should suit your business and the market that it's in.
You could ask for a professionally logo to be made by a designer. This, however, can come at a cost and you may want to try and get something cheaper until the money in the business is freeflowing. A cutback like this may make sense in the short term when money is tight, however, you may end up paying for it in the long run if clients do not find your logo to be good quality.
3. Have the correct registered address
Your registered address will be on all of your documents for the business, from your letterheads to your invoices.
While you're looking for a permanent office you may consider having your home address as your registered office. This is OK as a short term fix, if you like being hounded with sales calls and business letters while you're at home. Its also worth remembering that the address you use will be available for anyone to view through Companies House.
However, you can pay a company to have your mail forwarded to them at a professional address until you're fully set up away from the house. This is known as having a virtual mailbox and can help you to seem professional to outsiders who only know you by knowing your address.
There are some restrictions on an address you can use. You can use a PO Box providing a physical address is provided too, although this may not look very professional for potential customers.
4. Get a website
An online presence is just as important as a physical presence in today's society. Through a website you can advertise your services, display information about how you operate the business and you can even sell your products (so long as you're in the right business for this).
There are several pieces of software that allow you to build your own website without needing any knowledge of how to code. These can however all look similar to one another and this can mean that your clients are able to tell that you've not paid much (if anything) for your website. It may be better for you to look at paying a designer to create a bespoke website for you. This website will have the features you want and not just generic features that anyone can have. This does come at a much greater price though.
5. Open a business bank account
Its wise that you keep your business and personal money separate. This can be done through having a business bank account.
Your business bank accounts will hold most, if not all of the money in the business. You can personally transfer money to this account through the Director's Loan Account (or for Partnerships this would be the Proprietor's or Partner's Drawings Account). The business will have to pay this money back to the director though, which can be done instead of the director taking a wage until the loan is paid off. Your accountant should be able to advise on the best way to approach this for your business.
By having the money separated in this way, it is easier for everyone to discern what money belongs to the business and what money belongs to the director(s)/partner(s).
*The Company Wizard is not affiliated with The Prince's Trust and cannot be held responsible for the content of external pages.
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